Zimbabwean singer and songwriter Joy Rukanza aka JØY releases the music video for her third single “Queendom” from her upcoming album “MATTER-MORE-FOR-SIS”. “Queendom” is a pop and reggae-infused record with lyrical content that serves to share an aggressive message about the empowerment of females, through the use of a love story. It is an ode to all African queens and through its production conveys power and dominance.
Faster than her usual ballads and bearing both subdued and comparatively loud segments, “Queendom” is a single release in which JoyRukanza fans and beyond are likely to take interest.
JoyRukanza said, “This one is very special to me. “Queendom” is a departure from the usual soft melodies that I am known for, and in this record, I specifically echo sentiments that empower women and probes them to be the best version for themselves. I wrote the song after the slewed rise in gender-based violence cases which were recorded globally when the pandemic started and a lot of us were locked down. This project was extremely challenging yet rewarding. We had to plan and coordinate the project remotely due to the pandemic, which saw me working with a team of dedicated creators across Africa. I recorded the song in Zimbabwe in 2020 and shot the visuals this June in two Tanzanian locations – Dar es Salaam and Bagamoyo. I traveled from the UK, my makeup artist flew in from South Africa with a wardrobe that was curated remotely by my South African stylist while we had our creative producer traveling from Zimbabwe. It was an honor to work with an extremely dedicated cast and crew from Tanzania while also experiencing the rich cultural offerings from historical sites like Bagamoyo”.